Synthesis formal visual discourse in contemporary graphic design

Abstract

The study looking at the identification of synthesis formalvisual discourse in contemporary graphic design possibilities, as itbecame the visual discourse source mainly for the production values,symbols, and the formation of consciousness, conscience and tasteand behavior, and as a result became a concern a major visual artas an integrated system and influential for sending and receiving,and can be on the way to configure different effects and achieve thedesired goals considering that the visual reality is reshaping realityorigin and self-realization and a new vision for the world.Based on this study tagged come (Synthesis of formal visual discoursein contemporary graphic design) to clarify issue through fourchapters, the first chapter included the research problem and theneed for him, has identified the problem as follows wonder (whatsynthesis formal visual discourse in contemporary graphic design)?The objective of the study (to determine the grounds of technicalknowledge to be adopted by the designer in achieving formal synthesis),also included the importance of research and the limits ofresearch as well as identifying terminology.And ensure that the second chapter the theoretical framework,consisting of three sections focusing first section on (synthesis formalin the art of contemporary graphic design), and focused thesecond topic on (synthesis in light of modern technologies), andensure that the third section (synthesis formal visual speech as thevalue of creative innovative.It has identified the third chapter of the research procedures asresearcher followed the descriptive method and the method of contentanalysis, the purpose of the analysis of the sample has beenrelying on the outcome of the theoretical framework of the literaturerelated to research to contribute to the objective research.And the children of analysis on this basis. The fourth chapterof this study included the most important results, including:1- led to the use of images and design programs available space andtechnological wizards, to activate exaggerated formalism in achievingsynthesis formality and overlay formats to give the visual qualitiesof excitement and attraction semantic meaning and symbolicand deliver a full and clear message to the recipient.2-deliberately designed to use non-formal synthesis fashionableand innovative idea for the show by going to the visual imaginationto stir, making a strong and clear message to the recipient showedin order to achieve the goal of the design, which was marked bycreativity and innovation in the concept of the design,And ensure that the most important conclusions, including:1- The formal synthesis is a way to achieve artistic values, leadingeventually to enrich the design work with new ideas and give anaesthetically and functionally artistic dimension to the achievementof the semantic meaning of the idea and the delivery of completeand clear message to the recipient. On the grounds that they wereunited in a single unit and became a new entity.2- The use of modern technologies and ongoing technical wizardsto serve the idea and secured realized by the designer accordingto his artistic vision, led to convert the visual rhetoric into realityfantastically creative.3- employ metaphor formalism in graphic design to achieve a synthesisbased on visual rhetoric, carrying intellectual and aestheticdimensions.And then it incorporated the recommendations and proposeda (formal study of the synthesis in the interactive design and itsrole in achieving the visual attraction). And Arab and foreign sourcesand then the summary in English.