Electronic Marketing Mix For Digital Content : Application Study In University of Information Technology & Communication (UOITC)

Abstract

the research aims to identify the electronic marketing mix and its elements applied to marketing digital content ,the descriptive method is used to analysed the elements depends on Kalyanam & McIntyer model ,the questionnaire ,observation ,and electronic site is used , the important result the weaknesses of adaptation the marketing policy to electronic digital content by site , weaknesses electronic marketing mix applied, the recommendation improve the site for the university to apply the electronic marketing mix that improve the marketing process.