الابداع المنظمي وتأثيره في جودة الخدمة الفندقية دراسة أستطلاعية في فندق بابل في مدينة بغداد

Abstract

Organizational creativity is one of the fundamental pillars for the success and building organizations in the era of globalization, when touched by customers (guests) from the extrapolation of the expected competitive current and future needs of great importance among those in organizations. So the researcher focuses its efforts in the study of these two variables, the researcher sought to determine the levels and types of creativity and quality of service at the hotel respondent and to clarify the nature of the relationship and the impact of the first variable in the second variable. The researcher found to a number of conclusions and recommendations, and was one of the most important conclusions (presence splash relationship significant differences between radical innovation and quality hotel services , the highest of the influential relationship of creativity out) One of the main recommendations (emphasis on the importance of feedback to the process of creativity Organizational radical to assess the creativity and know how satisfy the needs and desires of customers ( guests) changing )