Strategies and tactics of political marketing


The emergence of political marketing has been associated with a combination of strategies and political, economic, technical, institutional and ideological factors which, in combination, have contributed to its progress and attention to at least a qualitative transfer in the field of political studies, which transforms it from theoretical studies to practical and interpretive studies. The political marketing will be a conventional business, and the United States has seen the first beginnings of the strategies and tactics of political marketing, and reached the highest levels of mastery. The concept of political marketing [as knowledge building] is relatively new to political science literature, somewhat immature, controversial and controversial in political circles. Most of the political marketing definitions available for political marketing are largely related to communicative activities [political communication and mass communication] , Which takes place between political entities: [political institutions, parties, or political candidates] on the one hand, and voters on the on the other hand