The contribution of cloud computing to reinforce the Blue Ocean strategy Paths A survey of the opinions of an employees sample in Zain Telecommunications Company

Abstract

In business world, several changes have occurred because of knowledge revolution which caused significant changes imposed on firms. Internet networks and its tools have expanded very fast, cloud computing became an urgent necessity of the firms as well, particularly communication firms that look for paths far from its competitors to find a private work areas to achieve solo portion in the market destined to the so-called blue ocean. For that, the current research came to know the role of cloud computing in improving and promoting blue ocean strategy paths. Theoretical part show the concept and the architecture of the cloud computing and its types that depend on propagation forms, as well as blue ocean strategy concept and paths. Repetition and percentages have used to describe the variable of cloud computing and blue ocean strategy in the firm which was under consideration, also a test has applied to show the effect of cloud computing on blue ocean strategy paths through the analysis of the employees opinions by using the questionnaire from which distributed to research sample. Several conclusions have found through the research, which contributed to develop the research's recommendations.