Contribute the Elements of the Entrepreneurial Marketing Mix to Acquisition Anew Customers Case Study of Zain/Iraq Mobile Telecommunications Company


This research was launched from a problem expressed in a number of intellectual questions aimed at identifying the contribution of the Entrepreneurial elements of the marketing mix in leading the acquisition of new customers in the company investigated. The study used the case study methodology, based on a set of methods and tools to collect and analyze data and information from the research sample of (160) customers and (40) Entrepreneurial individuals in the research company. The research came to a set of conclusions, the most important of which is that some components of the marketing mix have a role but not strong and uneven in influencing the acquisition new customers.