The Economics of Digital Ads on Websites - A Survey on Mobile Ads for the Period from 2013 to 2020

Abstract

The number of mobile users is increasing with the development of mobile phones to become more than just a means of voice communication to be used as computers to meet the deadlines, and receive voicemail, and surfing the Internet; mobile phones have also become one of the means of advertising that awaits a commercial future in financing mobile services, so Advertising agencies and their customers tended to exploit this growth, to go to search engine ads, rich media, video, advertising banners, advertising by site, and original ads, according to three scenarios are content control, advertiser control, as well as the control of telephone companies Cellular, the study showed higher advertising spending doubled between 2017 and 2018. It also showed that the rate of increase during the years of study was. (43.1%).Spending on mobile advertising in 2020 is expected to exceed (180 $) billion. It is equivalent to (22.5%) of global advertising spending.