The impact of service quality culture on guest happiness An applied study on the operational departments of the mixed sector hotels in Baghdad


The Culture of the service of quality is considered a main matter for success of hotel organizations. That is because we live under the era of great development which is connected with the enlargement of information and culture. For that the quality of production is considered as a passport for any organization to transfer and sell all its productions inside and outside the country. As for the hotel services provided, the competition is still agitated among the hotel organizations to reach the highest levels of quality services as well as to achieve an important goal , i .e. the satisfaction of the guests. The researcher here points at the necessity of changing the work pattern of hotel organizations, its missions and its goals by leaving what is ordinary and reading what is beyond the expectations of the guests. For this direction requires systematic flexibility framed by the changes of