The role of mass media in environment awreness

Abstract

The issue of producting and preserving the environment has become one of the most prominent challenges facing human societies , after the exacerbation of the problems related to them and their serious repercussions on human security. Most scientists in different disciplines agree there that there is no future for a society without aclean and balanced environment The protection and preservation of environment in first step related of human consciousness and it's culture.so in that connection , environmental education of which media were one of the most important components could play major role in romoting environmental culture and developing environmental awareness Thus contributing to protection and conservation of environment and sustainabile development of its resources. The role of media in environmental filed is seen as a communication activity that aimed to promoting environmental problems and solutions to protect it , forming positive trends towards it ,and shaping public opinion to the target audience by channelling media messages by various media , including the dissemination of educational information about environmental filed . This study aims to identify the conceps of environmental awareness environmental media and related concepts , it's also aims at justification and needs of using the media in Media attention to the audience , the study includes the subjects and orientations that media should employ in environment filed .In the light of the aims of the study , the structure of the study is divided and discussed by several themes, the main ones being identification , importance of media in environmental outreach, justification for media outreach to the public and discusse the role of media in environmental awareness , and the success factors of environmental media . This study ends with several conclusions concerning the study .