أثر التوجه الإستراتيجي في تحقيق المسؤولية الاجتماعية دراسة تطبيقية في المصارف التجارية الأردنية

Abstract

The study aimed at recognizing the strategic direction and its impact on in achieving social responsibility in the Jordanian commercial banks. To achieve the aim of the study self administrated questionnaire was used to collect the data. It was developed and distributed to a sample of (590) subjects. The statistical package of social science (Spss) was used to a analyze the data of the questionnaire,. The most important findings of this study were the following:1. The perceptions of employees in the Jordanian commercial banks toward the strategic direction dimensions were at high level, while thier perceptions toward the social responsibility a medium level.2. There is an impact of Strategic direction dimensions in s achieving social responsibility which explains (63.8%) of variation in the dependent variable (achieving social responsibility).The study recommended the need to work on creating an organizational culture that promotes the dimensions of strategic orientation in the regulatory environment, and improve the strategies to higher levels desired, through the development of skills of workers and provide strategic vision and clear of the water sector and its objectives, because of its impact in the achievement of social responsibility.