ضرورات الصورة في تلقي الإعلان التجاري

Abstract

The world has witnessed significant shifts and rapid place on the global level by the revolution of technology and multimedia, so I found oneself about the universal phenomenon related to the revolution of communications and flow of information has become interaction is possible between individuals in particular, and between members of the community is the largest since widened the scope of communication based on communication technology, We live in an age of Her image is now a major impact on the receiver clearly and fast 'has become certain that the image was and still is one of the most important elements in the arts, particularly in the design. Being direct and decisive, the picture is not the only form, but form is loaded Baahat aesthetic and intellectual. As the start of some form and grow into another form, they are working to open and edit the mind of the receiver to the topics they wish designer in delivery to the recipient because the structure of the picture is that direct the recipient to read the correct, in the sense that the picture of advertising cannot be separated in her being a necessity Design good and capable of influencing, communication and Salutation, all the meanings in the picture depends on the basis of the experience of the recipient and the data given by a culture of life