The impact of cost and price requirements and total quality management to achieve customer satisfaction applied study in Najaf Cement Company

Abstract

Is a comprehensive quality management system a Precedence competitiveness seeking senior management valuable various economic organizations to achieve, which is a weapon competitively important hires to attract customers and achieve excellence and leadership in the market competition, aimed at improving productivity, after it became clear that it represents a key factor in the success of many companies the world, at a time when I felt the institutions that high quality does not mean high price and this has been confirmed by Japanese industries and the Chinese both a invade the European market and the American quality of production and lower prices, the philosophy developed and modern today is that the quality and continuous improvement of the product and damage zero and QCs (control quality) is everyone's responsibility. Has adopted a search in part, analytical perspectives theory to describe the relationships between key variables (cost, price and customer satisfaction), but the balance between the cost and the prices of high-quality products may give a positive indicator for customer satisfaction, and is cost reduction is a competitive dimension first and one of the main objectives in the system Total Quality Management (TQM) is intended to achieve the greatest possible profits from the planned while maintaining product quality. While the price in the economic systems in three important functions with the stability of other factors, the first is the distributive function, and the second is a function of choice, The third is the guiding function of production. The search was several conclusions, including: The balance between cost and price is the measure most important among other metrics in the Quality Management System, a final judgment of the performance of the production process, which seeks to customer satisfaction is what brought him paragraphs (X12 and X13) where I got to the middle of my account (4.050 and 4.225) respectively and Banhravcan criteria (0.932 and 0.832) and achieved a clear advantage because of exceeded Osathma center for computational hypothesis, and that the respondents agree with the contents of these paragraphs percentage of (81% and 84%, respectively). Find and seal the recommendations was the most important: of the consumer,Necessary to improve the quality of the product and the introduction of new ideas and not just the ideas of traditional expansion of its sales and profit margins in accordance with the well thought out plans and sophisticated, it is the duty of companies today to develop the quality of their products is not as demanding civilized, but also provide an opportunity for national products to compete with the alternatives of imported products displayed in market.