Use in financial and non-financial indicators)Balanced scorecard) to evaluating the performance of the AL-Kindi company for the production of veterinary medicines and vaccines 2012- 2014

Abstract

It has become the economic units are facing many of the rapid developments and changes that require them to respond and in a form that ensures its success and maintain it through the study and propose a methodology for a more comprehensive to evaluate the performance of economic units in light of the challenges and pressures diagnosed deficiencies used traditional systems for that purpose, the research aims to shed light on the process of strategic performance and benefits in evaluating economic units and using the balanced Scorecard, and strategic evaluation of the performance will lead to a great deal of transparency and justice, as well as protecting the wealth of the owners of misuse Management, research has been applied to the Canady company for the production of vaccines and veterinary medicines mixed contribution. A number of conclusions and recommendations have been reached. The Balanced Scorecard represents a balanced system for evaluating the overall performance as well as dispensing with a large number of employees despite their long experience for the purpose of reducing expenses. The researchers recommended the necessity of developing a good marketing plan and adopting new outlets in all governorates Export the company's products.