امكانية تطبيق نظام التسويق المباشر في السوق المحلية

Abstract

AbstractThis paper has exhibit the requirements of the success of direct marketing and the readiness of the organizations to change the strategic marketing mix to be suitable with this system and work for its success .The study has gained an acceptances and the readiness from the organizations to deal with this technique and change marketing strategies in order to succeed. Also the study has gained an acceptance from the consumers and the readiness to deal with this system for a number of characteristics that are achieved to the consumers to meet their needs and wants. The study also showed that there are obstacles that limited this activity and its development, which is vested by the weakness of the communication techniques and the defects of the communication, and this requires by the government to improve and raise the deficiency of these techniques to participate in offspring of the activity and its development as regarded the advanced countries that the techniques speeded in it and the consumer driven approach to deal with it.