Management of Public Relations And Its Relationships To Enhancing The Principles of Total Quality Management For Athletics / Case Study of A Sample of The view of The Public Erbil Sport Club In Erbil Governorate

Abstract

The study attempts to show the role of the public Relations Managing in enhancing principles of Total Quality Management in the sports sector, as it has become one of the most important industrial sectors promotes the country's existing economic status . The study was conducted on a sample of Athletics of the Erbil football sports club. Football was chosen because of being popular activity that receives interest from majority population of the governorate of Erbil, as well as fans from other Iraqi governorates besides. There is a appropriate base for this type of sports in the city, such as stadiums, equipments, players, trainers, and training camps.The researcher used a set of statistical methods in the analysis of data depending on the Likert scale of five degrees in the design of the questionnaire form.The study was presented a set of conclusions and proposals that came in line with the results of the analysis, and the most important was: a significant correlation as found between public relationship management and TQM principles. The study also presented an important proposal stating the following: the necessity to pay attention with the concept of relationship management and taking the subject seriously in sports clubs, particularly those which seek to achieve competitive excellence and access to the higher levels .