اثر تطبيق بطاقة الاداء المتوازن على اداء شركات الاتصالات الاردنية

Abstract

The impact of the application of the Balanced Score Card on the performance of Jordan Telecom CompaniesThis study aims to identify the effect of the applying of the Balanced Scorecard on the performance of the Jordanian telecommunications companies. The descriptive and analytical approach has been adopted in this study. In order to realize the objectives of the study, two questionnaires were distributed to the study sample, consisting of Jordan’s Telecom companies. The number of distributed was (60) questionnaire, of which (30) to workers in the Jordanian telecommunications companies, and (30) to the concerned clients, (60) questionnaire were recovered, by any (i.e recovery rate 100%). All questionnaires have undergone statistical analysis.The study arrived at a range of results, including:The existence of a relationship between the application of the Balanced Scorecard and performance of the Jordanian telecommunications companies. Also, it was found that workers in the Jordanian telecommunications companies enjoy a high degree of awareness with regard to the application of the Balanced Scorecard, in line with the desire of the companies to improve their performance measurement for arriving to the goals planned.The most important recommendations are as follows:Increasing the internal communications effectiveness in the company to obtain maximum possible advantage from the application of the Balanced Scorecard, exchange of experiences between the sections, and the need to avoid the problem of unrealism in setting goals, or lack of required effort in identifying it, which turns it to be unrealistic goals that cannot be measured or objectively evaluated.