Balancing production and promotion of the theatrical presentation of the Iraqi

Abstract

the theatrical production as a form of economic activity involves acost, profit and loss account, as well as preparation of work requirement (the material and human, administrative and technical) would need afeasibility study based on the fundamental base for evaluation, namely asuitable budget, a promotion process and marketing. So the researcherdivided his research into four chapters.Chapter one discussed the(methodological framework), whichincluded the research problem and need for it, the importance, researchobjectives, limits and terms definitions. Chapter two (theoreticalframework) included three sections. the first discussed is the productionprocess and the stages of the evolution of the theatrical production, Thesecond discussed is the study of theatrical production mechanisms, thethird discussed is production plan, Chapter three (research procedures)included the research community, the methodology of research, researchtools and analysis of the sample. Chapter four gave the resultsAdoption ofthe display on the interactive between supply and receiver will make theaudience part of the free him publicity, and the most importantconclusions is the choice of works of art leadership elements in theproduction and planning and promotion must be done on the basis ofexperience and competence, creativity, and recommendations andproposals such as the study of innovative means of modern Declarationtheater.