The Effects of media on the Investor’s decision (A fields study for a sample of investors in Najaf)

Abstract

Abstract

Mass media effectiveness in achieving attract local and foreign investor, and seek to resolve the problem of identifying any of the media more effective in the decisions of investors, in order to support planning for these means technical and financial support, and then to achieve economic prosperity, which is required.
Therefore, research came to solve the problem, going ahead from hypothesis (coming local and foreign television primarily in effectiveness on decisions of individuals and companies investors).
The research found a number of important conclusions, and the most impotent is that the statistical tests showed that the satellite TV channels in general, and satellite TV news channels in particular are the most influential media tool in the decisions of investors, while the research concluded a set of recommendations, and the most important of thes,that Najaf government must be given more attention and material support to official (national) television networks, which it follower to the central govern