التسويق الاجتماعي ودوره في تغيير القيم الاجتماعية بحث استطلاعي لعينة من افراد مجتمع محافظة كربلاء المقدسة

Abstract

AbstractSearch seeks to identify the most important values contained in social marketing targeted Holy Karbala members and how it relates to social change، where the research focused on identifying the most important values that seek social marketing campaigns in target research community. The search results showed that different values of social solidarity ranked first with 33% of the total percentage values discussed، while the religious and cultural values and education that was last occupied by 9%، mainly due to look at the sample discussed lack of attention to post religious events and the impact of environmental damage extends for long periods up to months.