Investment of Development Potentials in Tourism Development "Study Area - (Balad District)"

Abstract

The research explores the impact of investing the developmental potentials of Balad district – Salahdinn/Iraq north of Baghdad and contribute in improvement of the region through the development of various tourism activities which include religious, archaeological and recreational areas. The development of a vision for the tourism development plan after the exit of indicators of tourism development and measuring the extent of their achievement in the region through data and information regarding the tourism potential enjoyed by the study area. The research focused on the performance and effects of these potentials in the development of the tourism study area through all the data and information related to the tourism potentials of the study area during the field study. Therefore, the research discussed the relationship between tourism development and development potential after presenting the research problem, which stated the weakness of the indicators of tourism development in the study area; despite the diversity of religious, archaeological, heritage and natural tourism due to the lack of diagnosis and investment its potential capacity, In order to achieve the research’s objectives of studying the situation of the tourism development and its indicators, then highlighting the various tourist sites in the region as well as building a future vision for the development and improvement of the region .The research assumed that the measurement of the indicators of tourism development contribute to the recognition of the state of the tourism development in the study area. Therefore, the research relied on the descriptive analytical method to reach to the result that explained the problem of the research and discussed its hypothesis and its objectives. During the limited and shortage of sources of income in the study area, the importance of the tourism sector as sustainable economic income appears, and on the other hand its positive effects on the development of the region. The research structure was built on the main research dilemma and its hypothesis where chapter one explains development of tourism and development potential - concept, importance and requirements, and chapter two explain The reality of the potential development and tourism development of Balad. Finally, the research reach to measure and analyze tourism development indicators in the practical framework of research . The most important conclusion is the unused optional opportunity for development in the area due to the weak funding and weak activation of the private sector's potential for tourism investment opportunities. And the most important recommendations were certainly the need to benefit from the experiences of some Arab and international countries, that contain areas containing religious heritage and tourism sits, in how to exploit their development potential in order to achieve tourism development.