Integrative relationship between the image and the written text in the commercial declaration

Abstract

There is no doubt that the image of the ad and the written text plays a key role in the formation of the language of communicative discourse as the main pillars of the design of commercial advertising and the main entrance to awareness of the advertising message ... Hence theresearcher chose the title of her research tagged (integrative relationship between the image and the written text in the printed commercial advertisement) The following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them? The importance of the research from the possibility of contributing to the enrichment of the cognitive aspect of the complementarity of the relationship between the image and the written text in the design of commercial advertising printed by researchers and specialists and workers and those interested in the field of design. The research also aims at finding the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement. The research limits were limited to the study of commercial advertisements of the United States of America published on the Internet in 2016.The research included four chapters dealing with the first chapter, the problem of research, its importance, its objectives, and its temporal and spatial limits. The second chapter included two topics:1 - the concept of integration in the written achievement; 2 - the effectiveness of the relationship between the image and the written text in the commercial declaration. In the third chapter, the research procedures were presented, while chapter IV dealt with the main findings and conclusions.The most important results:1 -The recruitment of advertising image as the main unit occupies the majority of the advertising space, while the biblical text explained and supported it,achieving a relationship between the visual and intellectual situation.2 -The extent of compatibility or incompatibility between the form of relationship (picture - And what the receiver expects not to be determined based on what the picture represents,but based on the accompanying suspension