The attitudes of public relations practitioners towards the use of the YouTube site in defining the societal role of educational institutions

Abstract

This study deals with the issue of public communication issues, namely the attitudes of public relations practitioners towards the use of the YouTube site in the definition of the societal role of educational institutions in both Baghdad University, Mustansiriya University and the Iraqi University, and social access sites are one of the means used by the public in general, Different in terms of the content that affects the increased knowledge of the recipient whether scientific, cultural, religious, political, documentary, sports or artistic in its various forms, news, facts, daily events, recreational or advertising Other where he was the recipient. YouTube is the most flexible means of transmitting and receiving information in audio and video. YouTube is unique in documenting events, news, and topics that traditional media can not do. The site can also broadcast the views of groups and individuals that differ from opinions broadcast through other media. In order to achieve the objectives of the study, a sample of (30) respondents was selected by (20) employees and (10) female employees in a comprehensive inventory method of public relations practitioners working in the public relations departments at Baghdad University, Mustansiriya University, and the Iraqi University. Using the YouTube site, the researcher prepared a questionnaire of theoretical literature and previous studies consisting of (10) verbs. The validity of the measure was verified by the Virtual honesty