Organizational commitment and its role in achieving strategic flexibility through the Hofstede’s Cultural Dimensions

Abstract

This study sought to determine the impact of organizational commitment and its role in achieving strategic flexibility through the cultural dimensions of Hofstead. In order to achieve this, the study adopted the dimensions of the organizational commitment of (emotional commitment, continuous commitment, normative commitment) and the extension of strategic flexibility (market flexibility, production flexibility, competitive flexibility). The cultural dimensions of Hofstead were: (Individual, masculine, long-term trend, indulgences(.The study population was represented at the University of Karbala. The study variables were measured using a questionnaire questionnaire prepared for this purpose, with 116 questionnaires distributedThe study has reached a number of conclusions, the most important of which is the existence of a positive, strong, and significant relationship of significance to the organizational commitment to strategic flexibility through the medium variable Hofstead cultural dimensions. The study concluded with a set of recommendations. To promote awareness and understanding of the concept of cultural diversity, its importance and its role in promoting the spirit of commitment of employees by encouraging them to participate in decision-making, encouraging the taking of individual entrepreneurship and generating creative ideas and participating in their application to improve the quality of services provided.