المفاهيم الدلالية للتصاميم الرقمية الموظفة في الاعلانات التسويقية للبطاقة الذكية

Abstract

Graphic design defines the design of communications as the art, practice, design and presentation of ideas and experiences using visual and textual content. The design can be physical or visual and can include images, words or drawings. The advertisement affects the recipient for a moment or over a long period of time. For the difference of purpose, whether commercial or educational, cultural or political, and may use the designer of more than one purpose in the same design The current research consists of two chapters Chapter I problem of research and need It started the problem of the current research through the following question: Designs to advertise The current research aims to identify the marketing of smart card advertising, as well as the detection of the semantic concepts employed in it, while the current research determines: Objectively: the semantic concepts of marketing advertising, in 2017-2018, and spatially: Advertising Marketing of Key Card in Iraq, and in the second chapter on three researchers: the first topic: the significance in the commercial advertising and the second topic commercial advertising and digital design, and the third topic: advertising marketingThe researcher is a descriptive analytical method for the analysis of a five-digit sample of digital ads for Key Card, and analyzed them to reach the most important research techniques:1.Use the image as a means of achieving meaning through the use of socially agreed-upon images.2.The type of significance you use in advertising varies.3.Companies operations delay immediately.4.The world is paying increasing attention to the digital design of its economic resources