Organizational Characteristics Role in Supporting the Productive Innovation of Investments Projects: A Field Study in Syria

Abstract

The nature of the modern economics and the acute competition in the markets may motivate the investment project almost goods and services to adopt non traditional methods. It is necessary to provide the modern the production methods through using new products and operations. The creative production – in many ways – (product upgrade, new products, new or usage of operations) is the decisive factor to continue the digital economy. The theoretical implication reviewed the concept of creative production, the systematic properties and the major merits. The research deals with the creative production in a sample of Syrian investment projects of some industrial sectors, a questionnaire has been proposed to test the systemic properties (expertise, capacity, industrial sector, department of research and development, number of products) in the promotion of the creative production with many types. The study has been conducted on 45 investment project in a random sample of 7 major industries that have their relative importance in the national economy.