Measurement the Satisfaction of Some Stakeholders: A Field Study in the General Company for the Pharmaceutical Industry in Nineveh


The study aimed to identify the satisfaction of some stakeholders (customers, employees and local community, natural environment), as well as measure their satisfaction. Due to achieve its goal, the problem is summarized in; have the stakeholders been diagnosed for the company researched. In order to verify that, the reliance on questionnaire technique and interview, textbooks, documents for the data collection, relied on a program (SPSS ver. 12) to observe the results. A group of results has been indicated in the variance of stakeholders' satisfaction, it also recorded low customer satisfaction. According to these results, it is necessary to recommend the following by the company (enhance the competitive advantage through focusing on the quality of product).