استخدام سلسل ماركوف في التنبؤ بالحصة التسويقية لبعض المجمعات التسويقية - دراسة حالة لعينة من هذه المجمعات في مدينة تكريت-

Abstract

AbstractThe large super markets , called " malls "are increasingly growing up inthe city of Tikrit , as in any other Iraqi city , the ratio of this growth ,doesn’t match with the population growth , consequently with the demandon its supply . therefore , the owners of these markets will face a stronglevel of competition in there marketing . one of the main three markets inthe city (A) asks us for help , he needs to estimate his market share inthe near future , and, if this result is encourage, then he would like toestablish another branch for his market in the city . we strongly believethat this question of help , alone, must taken in a desirable consideration,because, it gives a positive sign improve the level of thinking , by thesmall investigators in the Iraq Economics privet field . according to ourfirst observation of the case , we believe that “ Markov chain “ theoperation research technique , can be used to find out the market share ofthe city demand , therefore we applied this technique with the data we hadand found out that , the (A) market share is growing up in the next fewmonths , and we have no clear view on his idea of extenuation his work toestablish a new branch in the same city , unless we do another sprite study, about the subject .